Brands & Branding and Private Labels Case Study

AMD’s Growth Strategies

OR

Abstract:
Since its inception, AMD (Advanced Micro Devices) always focused on producing low-priced versions of Intel chips through reverse engineering. However by 2004, it completely changed its strategy and emerged as a major innovator of a 64-bit processor, Opteron, which helped it to gain a strong foothold in the processor market. In 2004 the company recorded revenues of $5 billion.

Pedagogical Objectives:

• To highlight the growth achieved by AMD through its 'customer-centric innovation' philosophy.
• To discuss the strategies adopted by AMD to become an innovator from an imitator.

Keywords :  Advanced Micro Devices (AMD); Growth strategies; Chipmaker; Microprocessors; Flash memory devices; 64-bit processors; AMD Opteron; Growth Strategies Case Study; AMD Athlon; Customer-centric innovation; Licensed second source manufacturer; Connected business model; Mergers and acquisitions; Intel; Technological collaboration; Innovations

Contents:

• AMD – A Brief Profile of the Chipmaker
• Growth Strategies
• Can it Sustain its Growth?
• AMD's Key Innovations
• Timeline of Major Events